7 ideas for Apple’s custom product pages to boost conversion rates
Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those
These countries will take a stand in the global discussion about app store payment rules
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion
A lesson in Apple In-App Events: It’s not the same for every user
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
How to easily boost your Playstore ASO with a little HTML & the right Emojis in 2022💡
Don’t be afraid when hearing the word HTML, you don’t need to be a programmer to use it. It’s fairly simple. If you want to format certain words you always put these brackets <> in front of these words and enter the right command between them
The Rise of Mobile Programmatic Advertising
As more people watch video content on their mobile devices, the nature of mobile video monetization is steadily changing. Particularly the rise of programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements is notable
Money Well Spent – Why User-Generated Content Ads are Outperforming your Overpriced Agency-Produced Creatives
In this workshop, Customlytics used the Marketing Master Map, an industry-acclaimed marketing framework to introduce viewers to the most important aspects of creative production for your paid ads
Company values: Why we decided to donate all of our gift budget this year
This holiday season, we sincerely hope we speak for our respected clients and partners when we join forces with World Vision to donate 10.000 euros.
Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role
Now more than ever understanding your customer is crucial for your business, which is why the role of a CRM specialist is important at Customlytics
Data Privacy in Mobile Marketing: Contradictory or Complementary?
Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile
Why TikTok’s new ad formats are beneficial for your business
TikTok is continuously releasing new features that can be leveraged by Marketers as it’s turning into the most innovative place for ads among marketers. Just a few weeks ago, the app delivered yet another new feature out of beta that is assisting with overcoming the gap between influencer marketing and traditional paid ads.