Klaudia Maskiewicz

How to deal with your AI trust issues

April 13, 2023

Before we dive into the world of AI for marketing, let me assure you that this introduction was not written by AI. While AI has come

Meta wants money (not just data): How will this play out?

March 30, 2023

Meta’s blue checkmark won’t be free anymore: Instagram and Facebook users in the US now have to pay to get a verified badge which signals

Get all users on board with great onboarding

March 16, 2023

When users have to register to use an app, it’s vital to get one thing right: the onboarding process. “Imagine if you had to navigate

Ads that don’t feel like ads – why app marketers choose native advertising

December 1, 2022

The best advertisements are the ones, people don’t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it’s

4 new Instagram ad tools app marketers should know about

November 24, 2022

Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising

How camouflaged ad fraudsters try to rob you off your marketing budget

November 17, 2022

Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of

Learn the No. 1 skill to be successful on TikTok: Storytelling

November 10, 2022

What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked

All you need to know about Apple’s latest App Store advertising antics

November 3, 2022

Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta

Master these 5 new ad features to become a TikTok marketing pro

October 27, 2022

For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that

App marketing is changing – these 3 expert tips help you deal with it

October 20, 2022

A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022