All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
Master these 5 new ad features to become a TikTok marketing pro
For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that
App marketing is changing – these 3 expert tips help you deal with it
A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022
Can performance marketing take over the job of brand marketing?
Look at his question: Can marketers drive brand recognition and customer loyalty with just performance marketing?” Can you tell why this question, posed on a podium at
These 8 gamification strategies will make your app super engaging
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
Avoid terrible app gamification by answering these 6 questions
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
Be smart and prove your marketing success with a control group
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
5 advanced methods for shopping apps to get active and loyal customers
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner
Gain active and loyal online shoppers with 5 fundamental strategies
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
How to align marketing and product teams? Get a therapist
Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.