Look at his question: Can marketers drive brand recognition and customer loyalty with just performance marketing?” Can you tell why this question, posed on a podium at
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
