Be smart and prove your marketing success with a control group
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
Product teams need marketing teams, otherwise no one will know about the products, and marketing teams need product teams, otherwise there are no stories to tell.
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
A Mobile Measurement Partner (MMP) is essential for your app marketing since it lets you centrally manage your advertising. However, the app marketing world
Attribution tracking can be a science of its own, which is why there are Mobile Measurement Partners (MMP) to help you organize it
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?