Klaudia Maskiewicz

How AI content farms drain your ad budget

August 24, 2023

Content Farms are back and they are worse than ever – thanks to Artificial Intelligence. There are now hundreds of websites which host AI generated content

Cultural Relevance vs. Financial Woes: Twitter’s Crisis and Meta’s opportunity

August 10, 2023

To understand the unfolding battle between Twitter (now “X”) and Meta’s clone Threads, you need to know that Twitter never really was a mass social

Europe’s DMA law: Big Tech meets Party Pooper

July 27, 2023

The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”

5 reasons a data hub boosts your marketing efficiency

July 13, 2023

Marketers handle lots and lots of data – and often it’s too much. That is why experienced marketing companies rely on so-called data hubs that collect

Testing TikTok’s AI Video Script Generator

June 29, 2023

TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide

Make the most out of seasonal app marketing in 5 easy steps

June 15, 2023

When Halloween comes closer, pumpkins not only show up on verandas but on logos in the app stores as well. And not only that

How to prepare for the AI content tsunami

June 1, 2023

Doing research with AI tools is like handing off a task to a 14-year-old intern. You need to spell out exactly what you want

TikTok ban looms: Brace for the impending digital iron curtain

May 18, 2023

If TikTok were to livestream a show focused on discussions about the potential ban of the popular social media app, it would undoubtedly captivate the attention

How Google lets you spy on your competition

May 4, 2023

Marketers, watch out: Google launched its new Ads Transparency Center and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.