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Read more about the article All you need to know about Apple’s latest App Store advertising antics

All you need to know about Apple’s latest App Store advertising antics

  • Post author:Klaudia Maskiewicz
  • Post published:November 3, 2022
  • Post category:CRM

Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta

Continue ReadingAll you need to know about Apple’s latest App Store advertising antics
Read more about the article The Rise of Mobile Programmatic Advertising

The Rise of Mobile Programmatic Advertising

  • Post author:Admin
  • Post published:February 8, 2022
  • Post category:PERFORMANCE MARKETING

As more people watch video content on their mobile devices, the nature of mobile video monetization is steadily changing. Particularly the rise of programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements is notable

Continue ReadingThe Rise of Mobile Programmatic Advertising
Read more about the article Getting Started with Dynamic Product Ads: All the resources you need

Getting Started with Dynamic Product Ads: All the resources you need

  • Post author:Admin
  • Post published:January 3, 2021
  • Post category:PERFORMANCE MARKETING

If you rather not spend time creating thousands of Facebook ads for each product, have a read, listen or watch our neat compilation

Continue ReadingGetting Started with Dynamic Product Ads: All the resources you need
Read more about the article From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant

From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant

  • Post author:Admin
  • Post published:October 1, 2020
  • Post category:PERFORMANCE MARKETING

Whether you're a fan of ad banners or you're the type of person to block any ad banner getting in your way, there is no denying

Continue ReadingFrom Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant
Read more about the article Introduction to Mobile Ad Fraud

Introduction to Mobile Ad Fraud

  • Post author:Admin
  • Post published:September 17, 2020
  • Post category:MOBILE INDUSTRY

Understanding this threat, how it works, and how to best combat it, is vital for marketers. So let’s take a look at how mobile ad fraud works, how fraudsters make money, and what the most effective preventative measures

Continue ReadingIntroduction to Mobile Ad Fraud
Read more about the article What Is The Motivation Behind Mobile Ad Fraud?

What Is The Motivation Behind Mobile Ad Fraud?

  • Post author:Admin
  • Post published:February 15, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust

Continue ReadingWhat Is The Motivation Behind Mobile Ad Fraud?

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