All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
The Rise of Mobile Programmatic Advertising
As more people watch video content on their mobile devices, the nature of mobile video monetization is steadily changing. Particularly the rise of programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements is notable
Getting Started with Dynamic Product Ads: All the resources you need
If you rather not spend time creating thousands of Facebook ads for each product, have a read, listen or watch our neat compilation
From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant
Whether you're a fan of ad banners or you're the type of person to block any ad banner getting in your way, there is no denying
Introduction to Mobile Ad Fraud
Understanding this threat, how it works, and how to best combat it, is vital for marketers. So let’s take a look at how mobile ad fraud works, how fraudsters make money, and what the most effective preventative measures
What Is The Motivation Behind Mobile Ad Fraud?
As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust
