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Read more about the article All you need to know about Apple’s latest App Store advertising antics

All you need to know about Apple’s latest App Store advertising antics

  • Post author:Klaudia Maskiewicz
  • Post published:November 3, 2022
  • Post category:CRM

Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta

Continue ReadingAll you need to know about Apple’s latest App Store advertising antics
Read more about the article TikTok is just good for brand building? If you think so, read this

TikTok is just good for brand building? If you think so, read this

  • Post author:Klaudia Maskiewicz
  • Post published:July 7, 2022
  • Post category:MOBILE INDUSTRY/PERFORMANCE MARKETING

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

Continue ReadingTikTok is just good for brand building? If you think so, read this
Read more about the article Follow these 3 simple steps to pull users from the web to your app

Follow these 3 simple steps to pull users from the web to your app

  • Post author:Admin
  • Post published:April 14, 2022
  • Post category:PERFORMANCE MARKETING

Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers

Continue ReadingFollow these 3 simple steps to pull users from the web to your app
Read more about the article These countries will take a stand in the global discussion about app store payment rules

These countries will take a stand in the global discussion about app store payment rules

  • Post author:Admin
  • Post published:March 3, 2022
  • Post category:MOBILE INDUSTRY

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion

Continue ReadingThese countries will take a stand in the global discussion about app store payment rules
Read more about the article A lesson in Apple In-App Events: It’s not the same for every user

A lesson in Apple In-App Events: It’s not the same for every user

  • Post author:Admin
  • Post published:February 24, 2022
  • Post category:ASO

This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events

Continue ReadingA lesson in Apple In-App Events: It’s not the same for every user
Read more about the article The benefits and best practices of latest iOS A/B Testing & App Store Optimization

The benefits and best practices of latest iOS A/B Testing & App Store Optimization

  • Post author:Admin
  • Post published:July 27, 2021
  • Post category:ASO/PRODUCT & DESIGN

With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers

Continue ReadingThe benefits and best practices of latest iOS A/B Testing & App Store Optimization
Read more about the article Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store

Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store

  • Post author:Admin
  • Post published:September 10, 2020
  • Post category:ASO

In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords

Continue ReadingKeyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
Read more about the article 5 Do’s & Don’ts when replying to app user reviews on iOS or Android

5 Do’s & Don’ts when replying to app user reviews on iOS or Android

  • Post author:Admin
  • Post published:June 25, 2020
  • Post category:ASO

Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app

Continue Reading5 Do’s & Don’ts when replying to app user reviews on iOS or Android

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