All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
TikTok is just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Follow these 3 simple steps to pull users from the web to your app
Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers
These countries will take a stand in the global discussion about app store payment rules
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion
A lesson in Apple In-App Events: It’s not the same for every user
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
The benefits and best practices of latest iOS A/B Testing & App Store Optimization
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
5 Do’s & Don’ts when replying to app user reviews on iOS or Android
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
