Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion
This blog entry will give you a rough overview about In-App Events, explain where they appear for different users in the store and give recommendations to choose the apt type of event for the right user, so you get the most out of In-App Events
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app