5 Do’s & Don’ts when replying to app user reviews on iOS or Android
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
Apple Search Ads Campaigns: The ultimate cheat sheet
What’s worth your time when running an Apple Search Ads campaign? And what might destroy your budget before you can see
ASO is more than tweaking – there’s more you can do
App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact . Yet, it’s too often
Effects of Google Play App Rating Change on ASO
As announced in May during the Google I/O Developer Conference, Google had been rethinking how app ratings work on the Play Store
Google To Push For App icon Standardization
Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience
Custom Store Listings Coming To Google Play Store
Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your
