In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry - in particular from the two tech-giants Apple and Google
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
What’s worth your time when running an Apple Search Ads campaign? And what might destroy your budget before you can see
App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact . Yet, it’s too often
As announced in May during the Google I/O Developer Conference, Google had been rethinking how app ratings work on the Play Store
Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience
Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your
