TikTok is just good for brand building? If you think so, read this
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven
The Rise of Mobile Programmatic Advertising
As more people watch video content on their mobile devices, the nature of mobile video monetization is steadily changing. Particularly the rise of programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements is notable
Money Well Spent – Why User-Generated Content Ads are Outperforming your Overpriced Agency-Produced Creatives
In this workshop, Customlytics used the Marketing Master Map, an industry-acclaimed marketing framework to introduce viewers to the most important aspects of creative production for your paid ads
Why mobile users are addicted to Story Ads
At this point, marketers have taken notice of this trend and will continue to leverage it to their advantage. The question is: What makes this content so popular, easily digestible, yet valuable content in order to leverage it?
Getting Started with Dynamic Product Ads: All the resources you need
If you rather not spend time creating thousands of Facebook ads for each product, have a read, listen or watch our neat compilation
5 tips for a successful app promotion with Google App Campaigns
5 tips for getting started with Google App Campaigns, so that you can rock your App Campaigns and achieve long-term success
From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant
Whether you're a fan of ad banners or you're the type of person to block any ad banner getting in your way, there is no denying
TikTok advertising explained: How to master TikTok for mobile UA
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
Finding the right paid marketing channel mix to promote your app
Paid user acquisition can seem to be a daunting task - but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
