App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
Unify data streams with a CDP to optimize your app marketing
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
Learn the ASO-UA choreography to grow your app
Even the best app in the world will achieve nothing if no one downloads it. You need to show users that your product exists and convince them to install it
7 established strategies to monetize your app in 2022
In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading
It’s the end of the attribution world as we know it (and we feel fine)
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
What the SKAd? The basic concepts of Apple’s SKAdNetwork
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps
Follow these 9 time-tested steps to implement a winning retention strategy
A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done
Make your push notifications extra-charming – by dividing users into groups
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals
Customlytics CEO interviewed: “Why would anyone still stick to old school ads?”
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven
Don’t lag behind: Invigorate your app engagement with a news feed
“All the news that fit to print”. These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still
How fraudsters milk your programmatic advertising budget and what to do about it
It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten
