App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
The Rise of Mobile Programmatic Advertising
As more people watch video content on their mobile devices, the nature of mobile video monetization is steadily changing. Particularly the rise of programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements is notable
Money Well Spent – Why User-Generated Content Ads are Outperforming your Overpriced Agency-Produced Creatives
In this workshop, Customlytics used the Marketing Master Map, an industry-acclaimed marketing framework to introduce viewers to the most important aspects of creative production for your paid ads
Company values: Why we decided to donate all of our gift budget this year
This holiday season, we sincerely hope we speak for our respected clients and partners when we join forces with World Vision to donate 10.000 euros.
Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role
Now more than ever understanding your customer is crucial for your business, which is why the role of a CRM specialist is important at Customlytics
Data Privacy in Mobile Marketing: Contradictory or Complementary?
Data protection is one of Germany’s fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile
Why TikTok’s new ad formats are beneficial for your business
TikTok is continuously releasing new features that can be leveraged by Marketers as it’s turning into the most innovative place for ads among marketers. Just a few weeks ago, the app delivered yet another new feature out of beta that is assisting with overcoming the gap between influencer marketing and traditional paid ads.
Exclusive insights into working in ASO at one of Europe’s leading mobile technology and marketing consultancies
App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
iOS 15 – Here’s what to know for mobile marketers
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
The benefits and best practices of latest iOS A/B Testing & App Store Optimization
With Apple’s introduction of A/B testing and in-app events to the App Store, the improvements to the App Store will have some enticing results for developers
Why mobile users are addicted to Story Ads
At this point, marketers have taken notice of this trend and will continue to leverage it to their advantage. The question is: What makes this content so popular, easily digestible, yet valuable content in order to leverage it?
