App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.

All you need to know about Apple’s latest App Store advertising antics
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta

Master these 5 new ad features to become a TikTok marketing pro
For users, TikTok is very simple: There’s just video after video to watch. But for marketers, the social media platform offers a deep complexity that

App marketing is changing – these 3 expert tips help you deal with it
A group of online marketing experts shared their knowledge and predictions on what online marketers should start, continue and stop doing, at the Mobile Growth Summit 2022

Can performance marketing take over the job of brand marketing?
Look at his question: Can marketers drive brand recognition and customer loyalty with just performance marketing?” Can you tell why this question, posed on a podium at

These 8 gamification strategies will make your app super engaging
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own

Avoid terrible app gamification by answering these 6 questions
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got

Be smart and prove your marketing success with a control group
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work

5 advanced methods for shopping apps to get active and loyal customers
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner

Gain active and loyal online shoppers with 5 fundamental strategies
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones

Android 13 clones iOS push permissions and separates SDKs from apps
The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes