Blog
CUSTOMLYTICS' APP MARKETING UPDATES
TikTok advertising explained: How to master TikTok for mobile UA
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
Cheat Sheet: Goals & metrics to scale your mobile UA
We have compiled a handy overview for app marketers who want to gain a clear understanding of all the acronyms around setting goals and metrics for paid UA activities
Updates to the Google Play Console impacting the Store presence and UA: All you need to know for your ASO strategy!
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry – in particular from the two tech-giants Apple and Google
Introduction to Dark Mode: Benefits for your app users
Smaller apps intending to contend with the dominant apps on the market should look to keep up with innovative changes that provide value for their users
Finding the right paid marketing channel mix to promote your app
Paid user acquisition can seem to be a daunting task – but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
UI/UX Makeover: Lidl Plus – Efficient and effective registration processes
A poorly designed registration experience can cause problems with page exit rates and low conversions. Many users may drop out of the app at this point
5 Do’s & Don’ts when replying to app user reviews on iOS or Android
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
UI/UX Makeover for Meetup: A more personalized event planning
In our new makeover, we took a closer look at Meetup, a social media platform that supports people creating groups
