App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
Interview: How shopping app Shpock leverages TikTok advertising
Kristoffer Nilsson Kampitsch, Digital Marketing Manager at Shpock who recently joined us and fellow app marketing experts on the panel How to Get ROI with TikTok Ads Manager at the TikTok Marketing
Cheat Sheet: How to design a marketing dashboard
In this cheat sheet, Customlytics’ Business Intelligence team shares best practices around dashboard organization and design.
Customlytics + mscale: Supporting apps to succeed in the highly competitive mobile landscape
Customlytics, the leading full-stack mobile marketing and technology agency in Germany, is proud to announce the acquisition of mscale.io, a mobile tracking agency
5 tips for a successful app promotion with Google App Campaigns
5 tips for getting started with Google App Campaigns, so that you can rock your App Campaigns and achieve long-term success
From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant
Whether you’re a fan of ad banners or you’re the type of person to block any ad banner getting in your way, there is no denying
“Time flies” and Apple once again exemplifies its market power
It’s one of the biggest events of the year in the tech industry: Apple’s annual fall event where new products and services get unveiled.
Introduction to Mobile Ad Fraud
Understanding this threat, how it works, and how to best combat it, is vital for marketers. So let’s take a look at how mobile ad fraud works, how fraudsters make money, and what the most effective preventative measures
Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
TikTok advertising explained: How to master TikTok for mobile UA
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
Cheat Sheet: Goals & metrics to scale your mobile UA
We have compiled a handy overview for app marketers who want to gain a clear understanding of all the acronyms around setting goals and metrics for paid UA activities
