App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.

Mobile events and conferences not to miss in 2020
We’re excited to share with you a comprehensive 2020 calendar of mobile, app marketing and digital events, and conferences across Europe

UI/UX Makeover: HRS App – Reducing complexity for mobile app users
There is a fine line between good and bad eye candy and balancing usability with emotional delight. Especially when you keep in mind

Apple Search Ads Campaigns: The ultimate cheat sheet
What’s worth your time when running an Apple Search Ads campaign? And what might destroy your budget before you can see

ASO is more than tweaking – there’s more you can do
App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact . Yet, it’s too often

Event Recap: CRM Growth Mixer, October 2019
In partnership with our friends from MoEnage, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation

How to avoid pitfalls working with your data warehouse
In the third and last part of the Customlytics data warehouse series, I like to finally talk about the daily routines of managing a data warehouse

Effects of Google Play App Rating Change on ASO
As announced in May during the Google I/O Developer Conference, Google had been rethinking how app ratings work on the Play Store

The Why, When, How and Whom of Data Warehousing
We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments

Checklist: Organizing a Mobile Event Your Customers Will Love
Have you ever considered hosting your own mobile event? If you’re just getting started, we’ll give you the scoop on how to organise

Should you invest in a data warehouse?
The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics