App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
From Flash to HTML5: How Banner Ads Have Evolved and Stayed Relevant
Whether you’re a fan of ad banners or you’re the type of person to block any ad banner getting in your way, there is no denying
“Time flies” and Apple once again exemplifies its market power
It’s one of the biggest events of the year in the tech industry: Apple’s annual fall event where new products and services get unveiled.
Introduction to Mobile Ad Fraud
Understanding this threat, how it works, and how to best combat it, is vital for marketers. So let’s take a look at how mobile ad fraud works, how fraudsters make money, and what the most effective preventative measures
Keyword optimization – How to research and evaluate keywords in the App Store and Google Play Store
In this article, we want to provide app marketing managers and others who are interested an introduction to keyword optimization. We start with how to research all relevant keywords
TikTok advertising explained: How to master TikTok for mobile UA
What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform
Cheat Sheet: Goals & metrics to scale your mobile UA
We have compiled a handy overview for app marketers who want to gain a clear understanding of all the acronyms around setting goals and metrics for paid UA activities
Updates to the Google Play Console impacting the Store presence and UA: All you need to know for your ASO strategy!
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry – in particular from the two tech-giants Apple and Google
Introduction to Dark Mode: Benefits for your app users
Smaller apps intending to contend with the dominant apps on the market should look to keep up with innovative changes that provide value for their users
Finding the right paid marketing channel mix to promote your app
Paid user acquisition can seem to be a daunting task – but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
UI/UX Makeover: Lidl Plus – Efficient and effective registration processes
A poorly designed registration experience can cause problems with page exit rates and low conversions. Many users may drop out of the app at this point
