App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
Updates to the Google Play Console impacting the Store presence and UA: All you need to know for your ASO strategy!
It’s been an exciting few weeks with news that has received a lot of attention in the mobile app industry – in particular from the two tech-giants Apple and Google
Introduction to Dark Mode: Benefits for your app users
Smaller apps intending to contend with the dominant apps on the market should look to keep up with innovative changes that provide value for their users
Finding the right paid marketing channel mix to promote your app
Paid user acquisition can seem to be a daunting task – but it doesn’t have to be. This article will provide you with an understanding and overview of paid marketing channels
UI/UX Makeover: Lidl Plus – Efficient and effective registration processes
A poorly designed registration experience can cause problems with page exit rates and low conversions. Many users may drop out of the app at this point
5 Do’s & Don’ts when replying to app user reviews on iOS or Android
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app
UI/UX Makeover for Meetup: A more personalized event planning
In our new makeover, we took a closer look at Meetup, a social media platform that supports people creating groups
Webinar Recap: How to integrate product analytics in your app marketing strategy
Learn about our recent product analytics webinar with speakers from Mixpanel and Bankin’ discussing how marketing and product data
UI/UX Makeover for MediaMarkt: New feature and enhanced user journey
Media Markt released a mobile app in 2013, but it struggled with middling reviews from consumers complaining of poor UI and general functionality
Using product analytics to inform data-driven app marketing strategies
In this article, we will outline a few ways in which we can use product analytics to serve mobile marketing purposes. More specifically
UI/UX Makeover: WhatsApp – New features for improved interface
Customlytics’ graphic design experts challenge the WhatsApp messenger app and will apply a micro facelift to the app’s UI/UX design
