App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.

5 Do’s & Don’ts when replying to app user reviews on iOS or Android
Ratings and reviews have a strong impact on app users’ decision making when considering whether to download an app

UI/UX Makeover for Meetup: A more personalized event planning
In our new makeover, we took a closer look at Meetup, a social media platform that supports people creating groups

Webinar Recap: How to integrate product analytics in your app marketing strategy
Learn about our recent product analytics webinar with speakers from Mixpanel and Bankin’ discussing how marketing and product data

UI/UX Makeover for MediaMarkt: New feature and enhanced user journey
Media Markt released a mobile app in 2013, but it struggled with middling reviews from consumers complaining of poor UI and general functionality

Using product analytics to inform data-driven app marketing strategies
In this article, we will outline a few ways in which we can use product analytics to serve mobile marketing purposes. More specifically

UI/UX Makeover: WhatsApp – New features for improved interface
Customlytics’ graphic design experts challenge the WhatsApp messenger app and will apply a micro facelift to the app’s UI/UX design

Mobile events and conferences not to miss in 2020
We’re excited to share with you a comprehensive 2020 calendar of mobile, app marketing and digital events, and conferences across Europe

UI/UX Makeover: HRS App – Reducing complexity for mobile app users
There is a fine line between good and bad eye candy and balancing usability with emotional delight. Especially when you keep in mind

Apple Search Ads Campaigns: The ultimate cheat sheet
What’s worth your time when running an Apple Search Ads campaign? And what might destroy your budget before you can see

ASO is more than tweaking – there’s more you can do
App store optimization, or ASO, is widely known as organic growth’s best bet as it costs less and creates more impact . Yet, it’s too often