App Marketing Blog
BROUGHT TO YOU BY CUSTOMLYTICS
Welcome to a collection of articles, focusing on sharing mobile knowledge and behind-the-scenes insights of our full-stack mobile technology and marketing consultancy. Sharing stories about the people, events and development is what makes Customlytics remarkable.
Webinar Recap: How to Master ASO in 2021
In a recent webinar from Customlytics, AppTweak and Adjust, marketing leaders shared the latest app store optimization (ASO) strategies with an international audience
Apple’s ATT requirements come into effect: Here’s what we know so far
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device’s advertising identifier
Meetup Recap: Rethinking marketing frameworks with the Marketing Master Map
Catch up with our recent virtual meetup and learn more about mobile growth strategies in 2021 from our CEO Christian Eckhardt and Peggy Anne Salz.
Customlytics Marketing Master Map: A blueprint for sustainable mobile growth
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
Deep linking guide to master mobile marketing
We want to introduce you to our new deep linking eBook that surges as a learning resource for all marketing managers and product managers to get a better understanding of the concept of deep linking
Getting Started with Dynamic Product Ads: All the resources you need
If you rather not spend time creating thousands of Facebook ads for each product, have a read, listen or watch our neat compilation
5 tips for adapting your app marketing strategy to data compliance – and gain user’s trust
We give you 5 practical tips on how to adapt your app marketing strategy and make it compliant with data protection laws
The technical marketing infrastructure as a key factor for promoting apps successfully with mobile analytics and tracking
We have compiled a summary of this keynote to introduce mobile marketers to the power of the right technical infrastructure and all the opportunities that come along when they get their marketing tech stack right from the start
Get ready for peak shopping time with TikTok Marketing – In 10 steps to the first TikTok Ad
For app marketing managers, it’s particularly important to plan promotional activities and advertise their mobile app beforehand to attract new users
Keywords & Metadata: How to correctly apply keywords on the product pages in the App Store and Google Play Store
Using the relevant keywords within the correct metadata assets can increase the visibility of your app by making the app appear higher up in the search results for all relevant
