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MARKETING MASTER MAP:
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Read more about the article The Why, When, How and Whom of Data Warehousing

The Why, When, How and Whom of Data Warehousing

  • Post author:Admin
  • Post published:June 11, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

We think a data warehouse has required the asset to stay competitive and cope with the increasing amount of information. Further, the latest developments

Continue ReadingThe Why, When, How and Whom of Data Warehousing
Read more about the article Checklist: Organizing a Mobile Event Your Customers Will Love

Checklist: Organizing a Mobile Event Your Customers Will Love

  • Post author:Admin
  • Post published:May 6, 2019
  • Post category:MOBILE INDUSTRY
  • Post comments:0 Comments

Have you ever considered hosting your own mobile event? If you’re just getting started, we’ll give you the scoop on how to organise

Continue ReadingChecklist: Organizing a Mobile Event Your Customers Will Love
Read more about the article Should you invest in a data warehouse?

Should you invest in a data warehouse?

  • Post author:Admin
  • Post published:April 11, 2019
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

The big question is, why do you need a data warehouse? It’s a time saver and makes you efficient and allows you to scale analytics

Continue ReadingShould you invest in a data warehouse?
Read more about the article Apple & Google: The game changers?

Apple & Google: The game changers?

  • Post author:Admin
  • Post published:March 26, 2019
  • Post category:MOBILE INDUSTRY
  • Post comments:0 Comments

Within only 1 week, Apple and Google have announced a complete revolution for the gaming industry. Which of those two big tech company will

Continue ReadingApple & Google: The game changers?
Read more about the article Google To Push For App icon Standardization

Google To Push For App icon Standardization

  • Post author:Admin
  • Post published:March 22, 2019
  • Post category:ASO
  • Post comments:0 Comments

Google has announced to push for a standardisation of app icons in the Google Play Store in order to improve the overall store experience

Continue ReadingGoogle To Push For App icon Standardization
Read more about the article Custom Store Listings Coming To Google Play Store

Custom Store Listings Coming To Google Play Store

  • Post author:Admin
  • Post published:March 10, 2019
  • Post category:ASO
  • Post comments:0 Comments

Exciting news for app marketers are on the horizon. Today, we discovered a new tab on the Google Play Console that will be a turning point for your

Continue ReadingCustom Store Listings Coming To Google Play Store
Read more about the article What Is The Motivation Behind Mobile Ad Fraud?

What Is The Motivation Behind Mobile Ad Fraud?

  • Post author:Admin
  • Post published:February 15, 2019
  • Post category:PERFORMANCE MARKETING
  • Post comments:0 Comments

As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust

Continue ReadingWhat Is The Motivation Behind Mobile Ad Fraud?
Read more about the article Cross-Device Matching of Web and App Data

Cross-Device Matching of Web and App Data

  • Post author:Admin
  • Post published:December 12, 2018
  • Post category:ANALYTICS & ATTRIBUTION
  • Post comments:0 Comments

Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints

Continue ReadingCross-Device Matching of Web and App Data
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